Are you still using old-school SEO techniques? Obsolete SEO techniques can negatively impact your site.
SEO has evolved over the last few years.
So, what are the SEO techniques you must avoid which are obsolete?
Let’s find out!
Outdated SEO Techniques that Can Negatively Impact Your Website and Rankings
#1 Keyword Stuffing
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How does this read?
Stuffy and forceful, right?
This is called keyword stuffing. It is often believed that using keywords a lot of time will help Google find this page.
But it doesn’t work like that.
Google and other search want you to write content for humans and not bots.
They look at a combination of things like the context of content, co-occurrence, synonyms used, variations used and the natural flow of content.
Keyword stuffing will not help you in improving your search rankings. But it can discourage your audience to read your content due to so many unnatural text combinations.
So, answer reader’s questions and help them understand your topic instead of counting keywords.
#2 Article Directories & Syndication
Definitely, article directories worked for a long time. Article syndication too was an easy way to get online visibility. Many websites gained leverage through this method.
But these shortcut methods which have thin content don’t work anymore.
It was similar to other marketing channels like TV and print that uses syndicated content regularly.
But, eventually, this too ended with the introduction of game-changing update of Google in 2011 – Panda. It chewed up the search landscape while targeting content directories along with the websites that were offering crap content.
In short, the idea of article marketing does not have a stand in today’s world. All you need is a high-quality, organic content that demonstrates expertise, authority and trustworthiness.
#3 Article Spinning
This is typically done with software to re-create quality content using different words and phrases.
The end result of this technique is a complex piece of content that more or less made the same points as the source material.
Well, you shouldn’t be surprised to know that this isn’t effective anymore.
Artificial intelligence is getting better all the time at creating content. Anything that is generated by a machine is still of a lower quality as compared to the content that is generated by a human.
So, better start focusing on something original, something helpful and something that is of substance.
#4 Exchanging Links
It is like a barter system – you offer other sites to add your link and in exchange, you add their links to your website. Well, this technique worked initially until Google revised the algorithms.
You should build the links as naturally as possible. Though link exchange can get you lots of links in a short period of time, it is surely not going to help you to improve your ranking in search engines.
Additionally, excessive link exchange could even negatively impact your ranking in the search engine. Thus, it is best to leave this trend behind while focusing on building the links organically.
#5 Over-optimised Anchors
An optimised anchor is an anchor text that uses keywords for which you want to rank. To improve on your search rankings, putting the exact keywords into anchor texts of both internal and external links helped a lot earlier.
Like, for instance, if you want to rank the keyword ‘best renovation experts’, a link with the optimised anchor text will look like: best renovation experts.
This method was a super success and people went crazy with it. But today this technique is outdated and can even get you a Google penalty.
This is because today, Google considers it an ‘unnatural’ link. So, it is strictly advised to stay away from this SEO technique.
Google has already warned websites against this practice in its ‘Link Scheme’ Document.
It is considered to be one of the worst SEO techniques. It lets you display different content to the bots crawling your website and different content to your actual visitors.
For example, your web code makes the search engines think that you are directing the users to live cricket update sites, but in reality, your website deals with all the information related to mobile accessories.
In order to scan such activities, Google has deployed bots. So, in the case of cloaking is detected, these websites will have to pay a penalty in addition to bearing the consequences of website ranking on all search engines.
Check out this video of Matt Cutts, who has beautifully explained cloaking:
#7 Spammy Content on Guest Blogs
Guest blogging still works. But Google is coming strictly on spammy link building techniques.
If you are not following the below-mentioned things, you can definitely use guest blogging for SEO purpose. However, with few cautions!
- Optimised anchor texts are present
- Irrelevant or low-quality content of the guest blog
- Guest post links are not relevant to the site they are posted on
#8 Thin Content Creation
It’s high time to move on from creating thin content. While looking at your content creation, ask a few questions to yourself:
- Are you outsourcing your content? If so, who is doing it? Is the person most qualified enough to build link-worthy content?
- What are you targeting at through your content and why? Are you just writing for search engines or to build an audience?
- Do you think that your content has been repeated often and you are tired of it? Well, if you think so, how is it going to help you attract the audience in the first place?
Be sure to build content that can not only engage your audience but can also encourage them to come over again.
#9 Backlinks – Quantity Over Quality
Creating a good number of backlinks can help your site greatly, right?
Unfortunately, this is not the case.
No doubt, it is quite easy, quick as well as cheap to get those backlinks. You will be able to create a bulk of links for your website just within a week or two.
But, did you know? This could even ruin your site. Especially when,
- The site that links to your site is penalised
- The site has a low domain authority (DA)
- You receive a large number of links in a short time
Link building is great but you should never do it with lots of low DA backlinks. Always focus on the quality of the links rather than the quantity.
#10 Exact Match Domains
It is good to have high-value keywords in your URL. But, to some extent!
As soon as it becomes confusing or misleading, you need to draw the line.
One of the best practices for domains is to keep it consistent with your brand. Try to keep your brand names short, concise and meaningful. Google values the exact match domains.
It is like – you run a good company, offer great products and services under the brand name and Google will do their bit by making your brand visible when it is relevant to people.
On Ending Note
It is simple, if you want to succeed with SEO today, do what is right. You can consult a digital marketing agency and use advanced SEO techniques. Remember, shortcut techniques may probably yield good outcomes initially, but they are definitely going to trouble you in the long run.
Have you made any of these SEO mistakes? Are there any other bad SEO techniques that you would like to recommend here? Feel free to share your views via comments.